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my blacklabelads experiment
SO I've been running my dating site banner via blacklabel ads to men & women in the USA and I did an equal run of .10 CPC & .10 CPM the CPM won out after a day and I've been constantly removing sites that are expensive.
#1. I click on the sites that are delivering expensive traffic, if they have TONS of other banners on them and you're doing CPM you need to pause them asap. Bottom line is CPM on a site with tons of competition for your impression is worthless.
#2. I need to go back and turn on my CPC and just nuke the ones that are expensive, too, assuming my ad can out perform on sites with tons of ads there could be some maximizing there.
I'm getting .05 to .06/click and of course its not translating into a single penny, just tire kickers. Its delivering 1000 clicks a day with the tiny test budget I set.
Anyone with a dating site think they can actually make me any $ with that? I'll just use my same banner and link it via your affiliate prog.
I've played with CPC / CPM a while ago vs organic traffic, it was even more expensive a while back, now I think a lot of the branding $ is out of it, but it sucks to just flush $ testing places like blacklabel. I think we're going to approach a time here where advertising $ is few and far between and these traffic outlets will be forced to CPA and really work hard to make US $ rather than themselves.
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