Quote:
Originally Posted by baddog
Those prices are a lot cheaper than here. Makes me wonder which Yellow Pages it is. Sounds like a brand x company.
|
it is brand x..Verizon
AT&T Yellow Pages are the real yellow pages and from many years of experience the only ones to advertise with. They have the widest distribution to homes and businesses and thats the most important thing..you have to get them into the peoples hands first. Those other books simply do not have the same distribution network or customer base.
It will be a bit more expensive but they have ads to accommodate any budget.
Your success with depend a lot on the type of biz you have..some businesses by nature are more suited for Yellow Pages ads
for example a window tinting business, people use the yellow pages to call around and compare pricing, check brands, set appointments, ask questions, check on the time their vehicle will be ready...etc. So in a biz like that it pays off big time to have the largest ad you can afford ..the ROI is going to be there.
I personally wouldn't go with a brand x yellow pages in my 1st yr of operation..you want to get your best bang for the buck. Spend any additional ad dollars on flyers and cheap ads in local papers..doesn't take much to see a ROI on those and you dont have to commit to any long term contracts...do it as you can afford it and see what works for your biz.
good luck