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But see even a basic logo and clean layout is considered design. It's just a really clean and appropriate design. It wouldn't work out for say a solo girl with alot of personality. but then again a tube site shouldn't be super colorful and full of personality. Design comes to doing what right for the content and audience and not just using the latest fonts and a zillion photoshop filters...
Design is also key in building brand recognition. If you pay attention to every logo, link, button on a site you can really drive across your brand and get the return customer and not just the one time sign up.
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