I had a review site affiliate sales rep hit me up once asking why he was getting shit conversions from an old network I was working, with his "golden review site traffic".
I checked over his ref logs, and the sites and reviews he had been sending us traffic from. Responded back that his reviewer had completely in every shape, way, and form slammed our network, refusing to point out any positives, or use even remotely sales oriented text, and also had unbelievably horrible english write up skills for a text driven review site.
He responded back that the user base of his site relied upon consistent honest opinions.
I agreed and proceeded to show him reviews from a few other networks that had both pointed out our flaws, and strong points, that had been seeing consistent sales from us.
A few changes we're made on his end with expanded information and proper english, and sales picked up immediately, even with negative information I would've preferred not to have seen... Can't win em all, but you can always keep it sales oriented.
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“ I have the simplest tastes. I am always satisfied with the best.” -Oscar Wilde
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