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Unfortunately PR or Google's Page Rank appears to be the only method to determine a site's trade worthiness. I'm on the Traffic Trades board here and that's ALL they care about. I'm convinced that PR does not necessarily have anything to do with what size audience you're getting. Let me give you an example using 2 of my sites:
Bikinilane.com: (Mostly a shill site that I use to show friends and relatives what I do.)
Average # of Visits: 266
Average # of Pages: 364
Average # of Hits: 5,366.39
Aveage Bandwidth: 61.32MB
Alexa.com: 4,104,841
PR of 2 - that's right TWO!
SexyAmazons.com (A very popular art gallery involving female gladiator style combat.)
Average # of Visits: 3,796
Average # of Pages: 59,117
Average # of Hits: 473,785
Average Bandwidth: 6,704MB
Alexa.com: 184,825
PR of 1... ONE!
Even on a logarithmic scale, Bikinilane should be 2 to 3 Points UNDER Sexyamazons not a point higher!
As an advertiser I would be pissed as hell if I was paying a higher price for ads on a site that received only a percent (LITERALLY) of the traffic of a LOWER rated site! Imagine if television used a similar system and sold ads on the weather channel at higher prices than ads on CSI! Alexa, for all its many faults, is SOMEWHERE in the ballpark of a figure accurately reflecting traffic. Does anyone have an alternative to PR?
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