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Does Leasing a Domain name EVER make sense?
Does this make sense?
You know how to generate traffic. However, all the domain names in a very lucrative niche are taken. Sadly, almost all of them are just parked pages. You decide to enter into a LEASE TO OWN system with the best domain in the category.
Advantages:
You get to test out the domain to see if, with a set amount of work and traffic, it can live up to its potential before you buy it outright.
Disadvantage:
Benchmarks can be slippery or set too high, you just end up watering someone else's garden.
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