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I am shocked they have lasted this long. They made a ton of money off of late fees, but gave all that up. I think they needed to, but it hurt them and with all that debt they were in trouble. Plus they aren't just competing with netflix, they are competing with Hollywood video. In my town the two are only about a mile apart. I think there is still a market for movie rentals, but the competition makes it harder for them and they need to streamline. Hollywood Video is probably loving this news.
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