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You have a much better chance of a listing for a local listing. Less competition! Follow all the other good SEO practices. Your google account lists them out for ya.
Go for the directory listing, include a few of them to help. Easy to apply for. Do it for yahoo, dmoz.....
Also SEO requires patience. Sometimes it takes awhile to get listed like in months. Things you can do to improve that is get a link back from from a high ranking authoatative site like digg, or put a blog embedded in the site and get some bing backs.
Don't want to wait, buy ad space. Then call it SEM - Search Engine Marketing.
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