Website Creativity Has Gone To Shit
Because of SEO we let that control our creativity. I like domain names that do not match the content. Yahoo, Google, eBay, Monster, Amazon, Apple, Alexa. Some big adult names like The Hun, Sublime Directory, Richards Realm, Almighty Zeus, Elephant List, Snakes World... you get the idea? you want to drive a car named "fast American car" or "Viper"?
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