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You are doing business dude... it's a work.
Nothing to be ashamed about. Also nothing to explain to others, its your business and it brings you money. As long as you pay your bills and taxes, there is nothing to complain about.
I have several companies, and have had other ones in the past.
One of my companies does adult stuff, mostly on internet, but also offline adult stuff. Other of my companies was for weapons development before I sold that one.
My family was more concerned about me having an air to ground missile launcher rack in the living room than having 10 people filming porn in the backyard.
When peaople ask me what I do, I just tell them that I run several companies. If they persist in what do these companies do, I just tell them that one of them provides adult stuff on the internet.
It's all about hoy you expose things.
"Hey mom, I run porn sites and they are giving me lots of money" sounds completely different than "Hey mom, I have started an adult internet business and it's doing quite good".
Be mature and professional and people will threat you as mature and professional.
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