Very technical but insightful discussion on "memes". Memes are trends in thinking that spread like wildfire among communities. In the internet community we've had
"all your base are belong to us",
OWNED,
FAIL,
ORLY, and many many others. Learn what makes them successful. Social media and social networking has thrown gasoline to the meme organic social 'fire'.
http://pespmc1.vub.ac.be/Papers/MemeticsNamur.html
Maybe you can make ADULT content that proliferates among a niche audience?
Put another way--"riding" a meme has many domain name, traffic, and other web-based possibilities.