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It's all about how do they present themselves.
"Hi / Hello" --> Ignored
"Are you there? / Do you have a minute?" --> Ignored
"Hello, I am XXX and I work for YYY affiliate program. I think that we could do good business if you promote ZZZ site of ours on your network" --> Has my attention at least to see what can be done in the future.
I had once some affiliate manager call me to the office and say something like "Hello, who am I speaking to?" I was like... wtf??? you call my phne and you don't fucking know who are you speaking to or whom should you speak to?
No wonder they went out of business like 6 months after that.
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