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Originally Posted by Templar
I've signed up for Google ADWords and although they claim some unrealistic minimums like .02 a click - you are likely to pay between .06 and .25 a click for your incoming traffic. In my experience you had better have some pretty awesome content to turn that traffic into profit.
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I do Adult and Mainstream PPC. Every single niche has it's own unique set of obstacles. It all comes down to content and conversion. If you don't give the consumer what they expect post-click, it's a waste.