Desperation.
An increase of cc billers cold contacting too
Quote:
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"Hey this is (insert generic name here) from (some important sounding with payments, bill or biller at the end of it). I saw your site and must say I'm impressed. I wanted to get you on board for our credit card processing. We have the lowest rates, service and will wash your car every 3rd sunday. We're not fly-by-night. We've been in business since 2003 and process $47 bazillion dollars annually even though you've never heard of us. Give us a try!"
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