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As all the fiber increases take place the Internet will be far more about video and rich media than text.
If you were a company making great money from text based advertising and also owned the number one video property, you would close it because today its a bit of a liability?
I guess there wil be some kind of vonage equivalent for TV, and all kinds of new stuff in the next few years. I'd certainly prefer hedge my bets than bank everything on adsense/adwords.
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