Quote:
Originally Posted by Nautilus
In this case, traffic does not necessary have to buy something immediatly to be "monetizable". They can show ads that increase brand awareness etc - with all the new tech and flash video banners that's more than possible. Hey they're video site after all.
For example those skater kids who watch other kids skating, they do not necessary have to buy new skate on the spot - you can show tham your flash ad and promo reel to ensure next time they go shopping they remember your brand (meaning, this thing can work the same way TV ads work).
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In todays hard times "branding" is not keeping factory gates open. Branding is good in good time, in bad it's about sales.
I just think with all the clever people over there at Google they would of had the answer by now. So what ever the answer is I doubt anyone no GFY has the answer.