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Every format have his own + and -.
WMV and MOV best for streaming for PC and MAC.
MP4 for i-phone,
3GP for mobile phones,
AVI for downloading and use in hardware players.
Surfer want to pay money to you and don't want to any work for seeing videos (downloading, installing, encoding etc).
If you have big powerful server, you must have all variants, for all tasks, which maybe comfortable for user.
If he's professional and ready to do some work for video, he will download any pirate copy from torrent, and do anything, for seeing it, but not pay money to you. Your members are peoples, which want pay and see content from your site at any device, which maybe comfortable for em at this moment.
Feel free to contact with me, if you want know more about video encoding or anything around this theme.
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