Originally Posted by Biggy

If youre showing results from research, then prove it with direct evidence. One of the biggest things I see in this business are people who think they understand analysis. I ask people for metrics all the time - one of the most common ones is retention - the #s i get back are hilarious. The things I hear from people's mouth are incredible, that I'd say most people really don't have a clue on even how to run a proper analysis. Another common one is changing multiple variables, and then linkiing their results with the wrong change

Also, what big programs are actively putting their clips out in full length videos?