Quote:
Originally Posted by Choker
Believe me or not I dont care. I've done my research well on this. Clicks from under full length movies convert 4 times better than clicks from under 2 minute movies.
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The reason for this is extremely simple, and one of the main basis for marketing.
The longer a user sits on a page, the more likely he/she is to click something.
How does this exactly work?
When John is sitting on ExampleTube.com watching a video, he is more likely to see your AD/Link and click it if he was on the page for 10 minutes, as oppose to 2 minutes. Because in 10 minutes the odds of him engaging with whatever links/ADs are on the page, are much higher than 2 minutes. Actually, the longer John sits on the page beyond any specific minute, the odds almost double up on the next minute for CTR.
There is a deeper science to this stuff, but that's the basics of it. It will help you understand the solid reason on why 10 minutes is better than 2 minutes.