Quote:
Originally Posted by gideongallery
that not making content a traffic source, that is making content the revenue generating capacity of an external traffic source.
selling your content in the context that it build traffic to be used however you want is turning your content into a traffic source.
look at cokes deal with american idol, it doesn't matter weather the episode is sold on dvd, given away for on tv , or stolen using bit torrent, the traffic value for coke only gets better the more the content is distributed.
Abundance not scarcity is the value proposition for content that is turned into a traffic source.
oh i agree with you but you are making the same mistake as OZ is, your confusing content as a traffic draw, with content as a traffic source. The two are closely related however this is a difference.
See the coke example above.
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So what you are suggesting is that we get lifestyles condoms or a sex toy company or something like that to pay the cost of content production in exchange for product placement?
That's essentially what Coke's deal with American Idol is right? Product placement.
If I'm missing something please fill me in.