Quote:
Originally Posted by devine
There's this common misconception about Chinese internet users not "converting". Of course they don't if they can't even understand what the buttons in your site says!!!! Now, take 2 minutes to think logically: they'll probably surpass english speaking users in a few years, they're in an internet booming, the domestic economies have taken a drastic change from "communism" to "market communism", millions and millions of Chinese people are discovering they can actually acquire goods they couldn't afford before. Well, it seems the stupid people at Google and Microsoft realized there's no money in Chinese people, but since they're stupid they're trying to buy as much Chinese sites as they can. Think about it, Google and Yahoo together can't even compete with Baidu, and do you think Baidu (and many chinese sites) are fed with air or money? Just take a look at http://alexa.com/topsites and you'll see how Chinese sites are growing day by day and becoming billion dollar companies.
So, it's not like Chinese traffic doesn't convert. You don't have any idea on how to do it, you don't know the culture, you don't know the language, you don't know the demographics (nor me, of course). It's like outer space traffic. However, I predict the surge of many "Western to Chinese" translations companies (and I'm not talking about language only, language represents like 1% of what you need to do)
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Very nice post.
I can tell you that when i started translationsxxx five years ago companies were asking me for the EN>CH combination, the same guy that started with me 5 years a go is still working with us.
Our main clients with Chinese are ,again, Mobile companies.