|
I'll have to echo the idea that visitor time on site is a better indicator of interest. The bounce rate is a great tool for you to determine whether your landing pages can be optimized in a way that keeps your visitors on the page once they arrive. When testing different site layouts, scripts, and etc, you may find that there are elements of your landing pages that scare off visitors or otherwise make them leave. Identifying and rectifying these flaws will lead to a lower bounce rate and more interested visitors.
|