Getting a dating site off the ground is a tough business, you really need a min of 50K profiles to start with. If your domain name is really good (although having a good name guarantees nothing) you need to decide if you go down the whitelabel route (basically use the site guts, provided by a comp that has all the profiles and admin, or start a serious PPC campaign - why not start it off free then turn it to paid once you have sufficient numbers.
I have built an run a couple of sites over the last 4 years, and its alot of work. ICQ me if you want to pick my brains.
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