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Ranking for detox/medical terms will take a decent amount of money if he plans to 'buy' the term.
Word of advice, don't hire someone to rewrite his site, unless you have a doctor or nurse preparing articles. But either way don't 'stuff' the text for seo, its a dead giveaway and most have no clue on how to do it right, it just 'looks' good.
The best content is written, but its not 'seeded' for seo.
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