Originally Posted by D-Money

Like every industry, our industry is hurting. People aren't making what they used to. The first thing people seem to cut back on is trade shows and webmaster advertising. I've lowered our pricing and have cheaper deals secured with venues and artists, hoping that the few people who do want this exposure will give it a shot. There's always another "up and coming" company that wants this but doesn't know it's available unless I post about it. And the existing companies might have a new program to launch, this is a great way to get it seen infront of a trade show crowd.

ROI is hard to measure on parties and trade shows. Branding helps perception, this is why people do it. If you see someone is marketing all over the place, you assume they're kicking ass. When you sponsor a Players Ball or Rock The Ball, we provide the biggest party of the trade show, usually with about 80% of all attendees under one roof. Having an opportunity for all of those eyeballs to see your companies URL/Logo on big screens, talked about on the mic and marketed on the website and newsletter, seen on the passes which are issued to EVERY trade show attendee is pretty good branding.

Anyway, thanks for the opportunity to better explain why this is a good deal for the dollar.