I just put together a new post on the ETU-Cash webmaster blog that talks about some of the basic principles in starting a review site.
Come and read it here!
ETU-Cash is looking for reviewers to write about our sites, so if you're starting a review site or you already have one, get in touch with me and I'll hook you up with a user/pass!
Enjoy the post, and leave a comment if you liked/hated it!