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its unfortunate, but i think that bottle has been opened. good article about it posted on here few months ago.
there is a huge difference between free and even charging 1 cent, and the traffic will flow to free. and you can try to convince people to pay, and some will, but i think we are heading towards an area where technology and innovation will be towards finding what people want and how to make money off of it.
for instance, imagine in 10 years where we will be when mass amounts of bandwidth will be virtually free
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