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From one of my sites, that I've been testing the past 8 months...
40% of trials converted into full memberships.
The average customer that signs up for a full membership ends up spending 250% more lifetime than the average customer that signs up for a trial.
Sales ratios from when i only offered trials are about equal to the sales ratios of when i only offered full memberships. A very minimal increase.
I think I'm done offering trials - considering sales ratios are about the same and full memberships spend 250% more.
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