Originally Posted by stevo

From one of my sites, that I've been testing the past 8 months...

40% of trials converted into full memberships.

The average customer that signs up for a full membership ends up spending 250% more lifetime than the average customer that signs up for a trial.

Sales ratios from when i only offered trials are about equal to the sales ratios of when i only offered full memberships. A very minimal increase.

I think I'm done offering trials - considering sales ratios are about the same and full memberships spend 250% more.