Quote:
Originally Posted by Paul Markham
So make it plain on the casting what you shoot, show the girls clips of different girls doing the same thing their way. Clips with girls "hamming it up" and clips of girls being 100% natural. But most important clips of girls getting themselves off. Then tell the girls with a smile that they must of seen all the fake stuff and thought it funny, crap or what ever and tell them "This is what I want". And "Good girls get my members asking for more and I have to keep re booking them or even make a mini site out of them. That's a pain because it can mean working with the same girl 10 or more times." Then smile or wink to reveal the last bit was a joke. The easiest way to control models is with money, in the extreme take it away from them and send them home. At the other end have good girls working over and over.
When we shoot the multi girl scenes I always try to shoot a girl we have shot a lot of who is good. She soon tells the other girls she's always here. Yes I know with the drive for nothing but new faces this is tough but it works.
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While I do not show them shit, I am pretty in your face about what we do. There is a sales cycle to recruiting my models, and getting them to gobble on toes, just like there is for recruiting a new member.
Something many people do not understand is the sales cycle. I have had this discussion, what seems like endlessly lately, on this topic. Whether it is your sig, recruiting models, or closing a deal. Selling a membership to surfer or yourself to your colleagues. All of it is a sales pitch.
The problem, as I see it, is the vast majority never learned to sell in the past decade. They were too busy playing the traffic game, they never bothered to listen or learn from their peers. The old throw enough shit and some will stick theory.
Over time, the content was worse, saturated, less than promised, but that's ok. Just pump up the volume on the traffic. Instead of 10,000, make it 100,000. Still not working? How about a million UV a day? Still not working. Damn. I better get my fry cook hat.
While I do not always agree with Paul's ideas. Frankly he makes some good points from time to time. A bit wordy, no offense to PM
. I simply think it comes down to lack of listening to your customers, your fight against technology, and ignorance in regards to the sales cycle.
Paul, other content shooters, myself, can always find more girls available to shoot then we have work. Why? Because we can sell the material, ourselves, build rapport and trust.
Oddly enough, this is the same skill set you need to get, and retain members. Most in this industry just have never come to see the light. It is so simple in so many ways, but all this tube, and traffic is king, and content over saturated, and whatever the excuse of the month is detracts from how simple it is. Learn to
convert a sale based on customer's wants and needs.
But that's ok. By end of 2009, this industry is going to be a lot leaner, and there should be no shortage of fry cooks.
