Good points. And yes I'm long winded.
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Originally Posted by Barefootsies
While I do not show them shit, I am pretty in your face about what we do. There is a sales cycle to recruiting my models, and getting them to gobble on toes, just like there is for recruiting a new member.
Something many people do not understand is the sales cycle. I have had this discussion, what seems like endlessly lately, on this topic. Whether it is your sig, recruiting models, or closing a deal. Selling a membership to surfer or yourself to your colleagues. All of it is a sales pitch.
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Very true. On a casting you're selling yourself to a model that she can work with you the way you want because you're the man who knows what he's doing. Not just because you have the money.
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The problem, as I see it, is the vast majority never learned to sell in the past decade. They were too busy playing the traffic game, they never bothered to listen or learn from their peers. The old throw enough shit and some will stick theory.
Over time, the content was worse, saturated, less than promised, but that's ok. Just pump up the volume on the traffic. Instead of 10,000, make it 100,000. Still not working? How about a million UV a day? Still not working. Damn. I better get my fry cook hat.
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Very very true. But who were we selling to for the last 8 years. The customer or the affiliate?
While I do not always agree with Paul's ideas. Frankly he makes some good points from time to time. A bit wordy, no offense to PM
. I simply think it comes down to lack of listening to your customers, your fight against technology, and ignorance in regards to the sales cycle.
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Paul, other content shooters, myself, can always find more girls available to shoot then we have work. Why? Because we can sell the material, ourselves, build rapport and trust.
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Never been a shortage of girls and to people who can manage them a need to shoot the ones who think they know best. Always a shortage of top drawer new ones though.
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Oddly enough, this is the same skill set you need to get, and retain members. Most in this industry just have never come to see the light. It is so simple in so many ways, but all this tube, and traffic is king, and content over saturated, and whatever the excuse of the month is detracts from how simple it is. Learn to convert a sale based on customer's wants and needs.
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The customer has many different needs. Some want 3 months membership and others want 30 minutes. We need to realise the customer is KING and instead of sending more traffic because the traffic we have is not buying look at why it's not buying and work on giving it what it will buy. They're surfing paysites looking at porn, the true freeloaders are mostly gone. converting 1-1,000 is missing out on 999 potential customers. Is it easier today to find another 1,000 surfers or sell to one of the 999?
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But that's ok. By end of 2009, this industry is going to be a lot leaner, and there should be no shortage of fry cooks.
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Those who change have a chance of surviving, those who dream it will change for them had best be careful.