Quote:
Originally Posted by gnet
I wonder how many more shows need to die before the tv execs adapt to the new age of tv.
Advertisers and creative/development houses are also to blame. I've met some creative directors who swear the internet is a fad, and people will once again start watching television programs on their tv's and start reading news from their newspapers. These are the same people who feed bullshit to their clients (the advertisers) and convince them that a 30 second spot is more effective than, say, a silent animation at the bottom of the screen that appears during the television program.
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as a person who has done split testing on this for our company branding bugs
i can tell you that the silent animation properly placed is 12 times more effective then 30 second commercial (assuming one advertiser per show)
it 20% more effective then show exclusive pre roll ads because it intergrated in the show and you can't do something in another tab while your waiting for the show to buffer enought to watch it cleanly.
the problem is that exclusively selling the ad per episode even with segmentation by format would still only bring in what the show producers (C2- in terminator case) is getting from the broadcast station, and not the lion share of the revenue that fox is getting.
So of course the tv stations would rather sue what is really their future competition into oblivion that embrace the technology.