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Momentum and perseverance are key.
It should also go without saying that you need a unique and quality product.
Your best marketing employee is yourself - a paid employee can't market with the same level of enthusiasm and confidence as you.
If you're serious, think of ways to conduct guerilla marketing - think outside the box and be creative. Don't limit yourself to the same-'ole marketing ploys that the surfers have long grown weary of. On average surfers are becoming more wise and sophisticated to the old ways of getting them hooked.
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