Quote:
Originally Posted by woj
You said "gross" income, is that a mistake? or do you actually do mean gross income? If not, what kind of "net" income increase are you expecting in the 12 month period?
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I said GROSS. It's impossible to define NET income when you don't know other people's finances and certainly I won't say something that I don't know about. So NET... I've no idea, obviously it will depend on the program's finances.
But if you pay close attention, you'll see I'm speaking mainly about RETENTION. Although you gotta invest something, it's not even close to what you'll need to get a new member. And that's how I can make it work: because most programs couldn't care less about retentions, or they simply don't know how to retain. You see programs desperate for cross-sells (that will end in the use cancelling everything) rather than KEEPING THEIR MEMBERS. I can do it. Simple as that.
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