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The problem we've had with PPM, and I don't know whether this is a universal thing, but we find that as we originally recorded our movies for our paysite which uses the traditional subscription model, we tried to make the movies a good 20 minutes long at least. So when using that for PPM it doesn't work.
We put one or two of them up on FAA and another site that was already doing PPM, and we find that people don't watch them all the way through. That might be because they're a bit crap, but I suspect it's more that people don't want to watch a 20 minute movie when they're paying for every minute. So to provide what people want would mean either cutting out most of the movie and just offering the best bit - the climax - or recording short clips especially for PPM. For the money we've made so far, literally loose change, it wouldn't be worth doing either of those. But I'd be interested to hear other people's views and experiences, we may give it another go when we relaunch our paysite.
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