Quote:
Originally Posted by Atticus
The brand.
They have strayed to far away from the core principles in my opinion. Playboy is at heart an adult company that has been accepted by the mainstream world. Thats invaluable. It's sexy, not pornographic. They need to cut the hardcore online companies they bought (adult, jenna, GFY, etc) and concentrate on building the bunny. Playboy clubs outside of Vegas, more Playboy stores, reality TV, entertainment that doesnt have nudity but focuses on the beautiful women and the lifestyle. Make the flagship magazine a loss leader that promotes the rest of the empire. Just to name a few... my  |
good points - still going to be tough for anybody to find where Playboy fits in today and it will cost a fortune trying. i think they're in no man's land - too soft to compete with the insane amount of hardcore porn on the market in every medium and still regarded as porn by mainstream corporate America to move out of that ghetto.
the brand/logo is the valuable asset. young women far more than young men like Playboy.
Branson would be a great choice - he may be the man to save Playboy. Just glad it's not Donald Trump, I always thought he'd be interested.
sad to see Hef at the end of his life and career with Playboy leave it in such bad times.
i gotta think whatever happens that Hef stays on until his death as the figurehead and in the Mansion. but who knows................