Quote:
Originally Posted by Atticus
The brand.
They have strayed to far away from the core principles in my opinion. Playboy is at heart an adult company that has been accepted by the mainstream world. Thats invaluable. It's sexy, not pornographic. They need to cut the hardcore online companies they bought (adult, jenna, GFY, etc) and concentrate on building the bunny. Playboy clubs outside of Vegas, more Playboy stores, reality TV, entertainment that doesnt have nudity but focuses on the beautiful women and the lifestyle. Make the flagship magazine a loss leader that promotes the rest of the empire. Just to name a few... my  |
some good points, but does it appeal to 21 to 30 year olds? cause this their future consumer group
Quote:
Originally Posted by DK
the heirs to the throne, Hef's two teenage sons Martson and Cooper:
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i read the interview with them in Playboy mag and i doubt they will be able to take over any responsibilities within the next 10 years.