Depends on the type of site chief.
When I am controlling all aspects of the installation (picking designers, installation, etc.) then I can get a new celebrity pay site launched in 2-4 weeks. It used to take much longer before I recently found new designer/s and coder/s (sig).
As for launching a new, all amateur shot, pay site. I dunno, two - three months maybe? I am usually not in a rush on those to get them launched. I release content via clips4sale while building up enough content to launch a new site. The CMS, and design shit 2-3 weeks all depending. I suppose if I rushed it, I could have it done in 30-45 days? All content shot, processed, and uploaded. But that is a very busy time frame.
I do not launch a pay site without 6 months worth of updates.
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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