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1. Up time - Some hosts can guarantee 99.9% uptime, however if the server does go down I expect them to immediately bring it back up. I have had a few hosts I had to manually reboot my server.
2. Technical Support - If I have an issue I want to be able to contact someone immediately, preferably by live help and not by submitting a ticket (although some hosts have a quick ticket response time).
3. BACKUPS - Most hosts require an add-on for storage space. If this is the case ALERT your client, I lost 115+ sites at the end of last year in a server crash because it was my understanding my host kept backups when they did not. Eye opening experience to say the least.
4. Reputable - Want to ensure my data is not going to disappear on any given day.
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