Quote:
Originally Posted by WiredGuy
Suing the dating company because the dating profile was inactive? Looks frivalous and meritless to me.
WG
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you must not have read the part where the CANCELLED members where still being shown on the site as if they were active members... thus padding the search results to make it seem like there is more people than there really is.
its the same tactic as using fake profiles.... both cases achieve the objective of seeming to have enough inventory to warrant continued membership, or the incentive to join, because the "free" search showed potential matches.
This case will be a wake up call for the online dating scene, because deceptive marketing practices are burning consumers and with that comes lawsuits like this one and FTC review.
match.com should have put the same disclaimer in tiny print, that AFF does on their marketing when you see hot looking chicks that show up in your area:
*Persons appearing in photographs may not be actual members. Other data for illustrative purposes only.
Fight the hot 24,311 profiles in your area that want to meet you!