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Old 06-15-2009, 09:24 PM  
Barefootsies
Choice is an Illusion
 
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Join Date: Feb 2005
Location: Land of Obama
Posts: 42,635
Quote:
Originally Posted by securedservers View Post
Wired editor-in chief-Chris Anderson, author of "how the Internet makes everything free" articulated something that is now increasingly becoming obvious: As products go digital, their marginal cost goes to zero.

He draws a number of conclusions from what the Wall Street Journal is doing. Anderson comes up with the following rules for media companies trying to figure out how to make money online:

1. The best model is a mix of free and paid

2. You can’t charge for an exclusive that will be repeated elsewhere,

3. Don’t charge for the most popular content on your site,

4. Content behind a pay wall should appeal to niches, the narrower the niche the better

It means media sites that want to charge for content should charge for their niche stuff instead of their most popular content. But that is exactly the right way to look at it if you want to maximize your advertising revenues. Let the popular content be paid for by advertising, and the niche, exclusive content can be sold to fewer peopel at a higher price.
When the cost to create content is FREE. People will get it for FREE.

I love how all these shit heads have these, 'hot tips', most of which they do not put into practice, nor have any successful experience to show for it.

How's this,.. you go do what you are suggesting.... legally.... and then come and talk down to the rest of us on how we should run our collective business's. Frankly I get tired of people not in the content business telling those of us who are how we should run our online businesses.

It ranks right up there with the whopper floopers coming onto webmaster boards and telling us the same.

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