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offline advertising is so hard to quantitatively measure...most of it would be type in traffic...i think there could be room for a directory type site to do well...such as Cybersocket...as their readers are targeted for their magazine...i have looked into it in the past, but since it is hard to track results, i am hesitant to launch a campaign which could just end up bombing....with that being said, i think that there must be some way to tap the huge potential of offline readers.
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