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I'll interject something about mainstream shows that is just a thought on my part. It has nothing to do with the legality of torrents or anything like that. Here it is:
First: Many of these TV shows don't get picked up for three reasons. Either they suck or there are only so many slots to air them in so there is no room to put them on the air. Also there are some that don't get picked up just because of the cost of shooting them.. So assuming that that the show is good and is just a victim of there not being enough space they could find an audience online, but if the show sucks...it sucks and no amount of branding is going to change that.
Second: The viewer has a finite amount of time. Many shows get canceled simply because they get poor ratings. There is so much competition that these shows often have trouble finding an audience. When you put them online they are going to have to now compete with all the other shows that are on broadcast TV and cable, but now they have to compete against each other online. So I think you will still see a large number of shows not getting many viewers simply due to the saturation of content. I think Gideon said himself with his tests some shows made a profit, some broke even and many lost money. I think that is exactly what you will find if you put up mainstream shows en mass. Some of them will catch on and be successful and others will just do okay and break even and most will fail . If you keep costs down you won't have to make as much money for the show to succeed. Still each viewer only has so many hours in a day to watch TV and there are so many choices you will find you are going to get into a packed market. If you plan on the idea being that since you are marketing to the world as a whole now you have to figure out how to monetize those people. It is not enough to get eyeballs on the screen. You have to get eyeballs on the screen that will eventually go out and spend money on something. That could be a big hurdle to jump.
Anyway, just a thought.
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