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Also there are 3 different kind of tweet accounts it seems. I think everyone should have one for each and link to each of them so you can take full advantage of tweeter.
1. Personal for fun (Possibly build your reputation also)
2. Business (must maintain your brand image not too spammy but not too personal)
3. Business Spam (Used for business but your companies name is not on the line but if youre too spammy you wont get followers)
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