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Anyone who has made a penny with adsense knows this fact: The better your site is when it comes to what the customer wants, the more worthless advertising is on the site.
Facebook has exactly what the user wants, so they never look to the ads. Even Facebook execs agree that the click through rates on their ads are abysmal, Myspace execs and Google says the same thing.
Advertising will never be enough with those sites.
They need to figure out a way to extract money from all this traffic. Everything they have tried up until now has been met with near revolt by their user base.
They should just charge $3/month or something like Skype does. People are so hooked on Facebook that they would pay. If someone stopped paying all their friends would assume they are too poor to afford $3, so I bet most heavy users would happily pay.
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