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Google to introduce high end ads based on FICO score
Quote:
Users with good FICO scores might soon start seeing ads for more expensive luxury goods and services than those with lower scores, as Google() has started to experiment with targeting ads based on users? credit score.
According to Google?s senior industry marketing manager for financial services, Masha Korsunsky, this is one of the initiatives Google has been launching together with Compete, which has a database of about 2 million users who agreed to give info on their credit score when they applied for a new credit card.
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http://mashable.com/2009/06/29/google-credit/
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