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"Basically, my best friend and sysadmin was offered a huge job at pretty much the coolest tech company out there, and it's something he doesn't want to turn down. He's honestly my best friend and has been running this place with me for almost 10 years. I just can't imagine doing it without him. I wouldn't want to do it without him. We work together like yin and yang.
So I guess I really have no choice but to sell. "
Right there you will scare away many who will think that it takes a rocket scientist to run that site, like many of us at one point or another we had an employee and we thought without him we wont be able to run things right, then we figure out everyone is replaceable and the moment they are not paying for themselves just rid em and you'll be happy.
yes you do have a choice and that is move on without him, everyone can be replaced regardless how great he is.
yes your site is no doubt a net legend and traffic is great but it is july 2009 now people pay for things based on a different formula and that is dollars and cents.
So back in the day it was all about, how much traffic do you get, how many registered users do you have, whats the alexa ranking blah blah.
Now its how much cash does it generate, that will be the deciding factor for 90% of the offer.
So lets do the math:
Dec 2008 Net income:
Jan 09 Net income
Feb 09 Net Income
Mar 09 Net Income
April 09 Net Income
May 09 Net Income
Month to month has it increased in the past 6 month or decreased?
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