Originally Posted by gideongallery

the first band i got signed using peer to peer marketing was project wyze. Yaz and i worked together in london ontario, he constantly complained that he and his band toured with some pretty successful bands (before they were famous BTW) but his band never got the big break. I did a spike launch for him and his brother Mohammad (their manager).


I gave him a list of keywords which had good traffic but virtually no valid competition (low hanging fruit). He wrote a song that keyword stuffed all those lyrics and i used them to create doorway pages for their domain.

i created door way pages based on the photos they had with different very famous bands and quotes from those bands about how great they were and created doorway pages for those.

grabbing traffic to a mailing list and releaseing badly recorded live performances from their bar playing.

The went into the studio and recorded two songs one for an EP and another to drop on napster.

I picked the date, so that it would not conflict with any other artist and release the song
i switched out the links on the doorway pages to tell people to download napster (affilate link) and napster link to the file

sent out the mailing to all the people we had on the mailing list.

As a result of all the downloads in a very short time, they appeared on the first page of most downloaded
were the fastest rising independent band
and 2-3 other honors i can't remember

That buzz was responsible for balloning their mailing list to over 300k in people and when they mailed out telling them about the EP release something like a 1/3 bought it.

Sony signed them based on the success of their EP sale and fan base they had collected just magically seemed to get. Both of which was because of me.

As far as a know hat was the first time such a spike launch was done using peer to peer as the bases for the drop.



I have recently done the same thing again, but since we copied maria digby covers plan and the only innovating thing that was done was to use bit torrent instead of youtube. it not really worth bragging about.


About 2 years ago, brad dean the drummer from project wyze told me that they made more money EP spike launch i did for them then they made from the entire sales of the gold record Misfits.strangers.liars.friends.