For the ladies of GFY, need your opinion on shopping/fashion
I am starting up a venture that will make "custom made clothes at rack prices". A woman would order a measurement kit, it arrives via the mail, someone at home measures you with the easy to follow instructions (so easy, even a guy could do it), you enter your measurements into the website, you select a dress design that you like, you order the dress, and it arrives in the mail. Behind the scenes, my software resizes the dress pattern to your size, including your custom options (like length of hem, type of sleeves, etc).
I have been trying to raise capital to open up the factory (made in the USA), but its been a big challenge right now to raise capital (the people I have pitched like the terms and the idea, its just they got hit hard with stock market and real estate).
I have one potential investor, but the terms are pretty steep. I am looking to try a more creative approach. Looking for some feedback from the ladies. Guys who creeped into this thread, show your woman this to get her feedback and respond.
If a custom made dress from my company costs $145 (free shipping), and you order 1 dress for a special evaluation price of like $100, and it fits you perfectly, fabric is great, etc... and then you saw the offer that if you pre-paid $300 into your account, that you would get 45% off for life.
The next time you ordered a dress, the price would be 45% off and the final price is deducted from the $300 that you had in your account.
The dress line will increase and more and more styles will grow the catalog, so all of your dress needs would be filled for every occasion where you needed a new dress.
What this arrangement could do, is if 200+ women did this, then i would have starting capital to push forward the factory, and get increased sales.
This would be like having "charter" or "foundation" customers who helped the company grow from the beginning. Lots of additional benefits going forward. One example of a benefit is you could come up with a dress design that you would think looks good on you. We build the prototype to see how it looks, and if it works out, we name the dress after you and you get a free dress of your design.
Looking for feedback that assumes the following: you would order a dress at the special evaluation price of $100, if the dressed fitted/looked great, would you do the special pre-pay offer?
Fight the what to wear!
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