Quote:
Originally Posted by Diomed
Someone told me that Alexa rankings aren't derived from traffic,
but rather how often your site gets searched on alexa?
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Alexa is based off users who have the Alexa toolbar installed. And it doesn't go by uniques, it goes by page views. That's why forums have high Alexa's even though they have low uniques.
A site with 100k visitors a day and 5 page views per user will have a higher Alexa than a site with 200k visitors a day and 2 page views per user.